Your MVP in days. One framework, zero bloat.
Rails has everything built-in: auth, payments, email, background jobs. No piecing together services. Launch fast, scale when you need to.
Sound familiar?
Problems we hear every week
Your team takes months to launch something functional
Every feature requires integrating another external SaaS
Budget goes to infrastructure before you can validate
You accumulate tech debt from day one
Your MVP feels like a fragile prototype
You're paying for coordination overhead, not progress
Fixed budget. No surprises.
Scope, architecture, and a detailed estimate before you commit to a build.
Fixed budget agreed upfront. Typical MVP ships in 2–5 weeks.
You get a fixed budget before we write a single line of code. Discovery is a standalone deliverable — you keep it even if you don't continue.
Start the ConversationWhat You Get
Everything you need to go from idea to production. No more, no less.
Clarity
We understand your business and define the right scope. You get a clear plan and an architecture designed to scale.
- Discovery workshop with stakeholders
- User stories and prioritization
- Database design
- Architecture ready to scale
Production Code
Built with Rails 8. Auth, payments, email — everything included. Tests from day one, no shortcuts.
- Rails 8 + Hotwire — real-time UX, no React
- Built-in authentication and authorization
- Payment integration if applicable
- Automated tests included
Live & Monitored
Deployed to production with monitoring, backups, and documentation. Ready for real users.
- Optimized production deploy
- Monitoring and alerts configured
- Automatic backups
- Documentation for your team
Room to Grow
Same codebase scales. No rewrites, no migrations. Keep building with your team or AI tools like Claude Code.
- Same codebase scales
- AI-ready conventions and docs
- No migration to another stack
- Ongoing support available
The Hoitsu Difference
1-2 clients, full attention
We're not an agency juggling dozens of projects. You get deep focus, direct communication, and senior-level work on every line of code.
From idea to production in days
No months of planning. No committee approvals. We start building in the first week and you see real progress daily.
AI-continuable codebase
Standard Rails conventions and clean architecture. A senior developer, with or without AI tools, can continue building from day one. No vendor lock-in, ever.
Built to grow with you
ISWO started as an MVP. 6 years later, it runs in 3 countries. We don't disappear after launch — we stay as long as you need us.
Frequently Asked Questions
Rails has 20+ years proving itself in production (Shopify, GitHub, Basecamp, Airbnb). It includes everything you need: authentication, email, background jobs, websockets, API. You don't have to integrate 10 different services. Fewer dependencies = fewer points of failure = you launch faster.
No. We build with Hotwire (Turbo + Stimulus), the modern Rails frontend stack. You get real-time interactions, partial page updates, and modern UX directly from Rails — without the complexity of a separate SPA, a JSON API, or a build pipeline you'll have to maintain. Companies like 37signals and GitHub run on this exact stack. One codebase, one deployment, one team.
Depending on complexity, between 2-5 weeks for an MVP you can show to real users. Discovery and architecture take 1-3 days. The rest is iterative development. We launch with the essentials and iterate based on real feedback.
We start with a paid Discovery phase to define scope and architecture. The MVP build typically ranges from $15,000-$40,000 USD. No surprises — you get a fixed budget before development starts.
You do. 100% of the code and IP is yours once the project is paid. The codebase is documented, tested, and follows standard Rails conventions — any Rails developer can pick it up and continue. It's in the contract.
Your code is never locked to one person. You always have access to the repository, the documentation is kept up to date, and the codebase follows standard conventions any Rails developer can work with. We also have a trusted network of senior Rails developers who can step in if needed.
Yes. We offer ongoing support plans for maintenance, bug fixes, and new features. We also include a post-launch period to address any issues that come up with real users. You're not on your own after launch.
That's the beauty of Rails: the same codebase we build for your MVP scales to millions of users. Shopify processes trillions of dollars in transactions with Rails. You don't need to rewrite anything when you grow. We optimize what you already have.
How much longer are you going to wait to launch?
Every day without validating your idea is money and time lost. Your competition isn't waiting.
Limited availability. We take 1-2 clients at a time.