Your MVP in days. One framework, zero bloat.
Rails has everything built-in: auth, payments, email, background jobs. No piecing together services. Launch fast, scale when you need to.
15-minute call, zero commitment
Limited availability. We take 1-2 clients at a time.
Sound familiar?
Problems we hear every week
What You Get
Everything you need to go from idea to production. No more, no less.
Clarity
We understand your business and define the right scope. You get a clear plan and an architecture designed to scale.
Fixes: Unclear scope and budget leaking into infrastructure before you validate.
Production Code
Built with Rails 8. Auth, payments, email — everything included. Tests from day one, no shortcuts.
Fixes: Fragile prototypes and endless SaaS integrations adding up to tech debt.
Live & Monitored
Deployed to production with monitoring, backups, and documentation. Ready for real users.
Fixes: Months of work stuck in staging while your team argues about deploy pipelines.
Room to Grow
Same codebase scales. No rewrites, no migrations. Keep building with your team or AI tools like Claude Code.
Fixes: Expensive rewrites and coordination overhead when the business finally takes off.
Fixed budget. No surprises.
Scope, architecture, and a detailed estimate before you commit to a build.
Fixed budget agreed upfront. Typical MVP ships in 2–5 weeks.
You get a fixed budget before we write a single line of code. Discovery is a standalone deliverable — you keep it even if you don't continue.
Start the ConversationThe Hoitsu Difference
1-2 clients, full attention
We're not an agency juggling dozens of projects. You get deep focus, direct communication, and senior-level work on every line of code.
From idea to production in days
No months of planning. No committee approvals. We start building in the first week and you see real progress daily.
AI-continuable codebase
Standard Rails conventions and clean architecture. A senior developer, with or without AI tools, can continue building from day one. No vendor lock-in, ever.
Built to grow with you
ISWO started as an MVP. 6 years later, it runs in 3 countries. We don't disappear after launch — we stay as long as you need us.
Frequently Asked Questions
Rails has 20+ years proving itself in production (Shopify, GitHub, Basecamp, Airbnb). It includes everything you need: authentication, email, background jobs, websockets, API. You don't have to integrate 10 different services. Fewer dependencies = fewer points of failure = you launch faster.
Depending on complexity, between 2-5 weeks for an MVP you can show to real users. Discovery and architecture take 1-3 days. The rest is iterative development. We launch with the essentials and iterate based on real feedback.
We start with a paid Discovery phase to define scope and architecture. The MVP build typically ranges from $15,000-$40,000 USD. No surprises — you get a fixed budget before development starts.
| Discovery Tiers | Scope | Price |
|---|---|---|
| Roadmap | 1-day: deep-dive session + written summary + rough estimate | $1,500 |
| Discovery Sprint | 3 days: architecture, user stories, clickable prototype, detailed estimate | $3,500 |
| Product Strategy | 1 week: full architecture, functional prototype deployed to staging, milestones | $7,500 |
You do. 100% of the code and IP is yours once the project is paid. The codebase is documented, tested, and follows standard Rails conventions — any Rails developer can pick it up and continue. It's in the contract.
Your code is never locked to one person. You always have access to the repository, the documentation is kept up to date, and the codebase follows standard conventions any Rails developer can work with. We also have a trusted network of senior Rails developers who can step in if needed.
Yes. We offer ongoing support plans for maintenance, bug fixes, and new features. We also include a post-launch period to address any issues that come up with real users. You're not on your own after launch.
That's the beauty of Rails: the same codebase we build for your MVP scales to millions of users. Shopify processes trillions of dollars in transactions with Rails. You don't need to rewrite anything when you grow. We optimize what you already have.
How much longer are you going to wait to launch?
Every day without validating your idea is money and time lost. Your competition isn't waiting.
Limited availability. We take 1-2 clients at a time.
Get in Touch
Response Time
Response within 24 hours
Timezone
Americas business hours (UTC-5 to UTC-8)
Start the Conversation
Limited availability. We take 1-2 clients at a time.