Your MVP in days. One framework, zero bloat.
Rails has everything built-in: auth, payments, email, background jobs. No piecing together services. Launch fast, scale when you need to.
Sound familiar?
Problems we hear every week
Your team takes months to launch something functional
Every feature requires integrating another external SaaS
Budget goes to infrastructure before you can validate
You accumulate tech debt from day one
Your MVP feels like a fragile prototype
You're paying for coordination overhead, not progress
Fixed budget. No surprises.
Scope, architecture, and a detailed estimate before you commit to a build.
Fixed budget agreed upfront. Typical MVP ships in 2–5 weeks.
You get a fixed budget before we write a single line of code. Discovery is a standalone deliverable — you keep it even if you don't continue.
Start the ConversationWhat You Get
Everything you need to go from idea to production. No more, no less.
Clarity
We understand your business and define the right scope. You get a clear plan and an architecture designed to scale.
- Discovery workshop with stakeholders
- User stories and prioritization
- Database design
- Architecture ready to scale
Production Code
Built with Rails 8. Auth, payments, email — everything included. Tests from day one, no shortcuts.
- Rails 8 + Hotwire — real-time UX, no React
- Built-in authentication and authorization
- Payment integration if applicable
- Automated tests included
Live & Monitored
Deployed to production with monitoring, backups, and documentation. Ready for real users.
- Optimized production deploy
- Monitoring and alerts configured
- Automatic backups
- Documentation for your team
Room to Grow
Same codebase scales. No rewrites, no migrations. Keep building with your team or AI tools like Claude Code.
- Same codebase scales
- AI-ready conventions and docs
- No migration to another stack
- Ongoing support available
The Hoitsu Difference
1-2 clients, full attention
We're not an agency juggling dozens of projects. You get deep focus, direct communication, and senior-level work on every line of code.
From idea to production in days
No months of planning. No committee approvals. We start building in the first week and you see real progress daily.
AI-continuable codebase
Standard Rails conventions and clean architecture. A senior developer, with or without AI tools, can continue building from day one. No vendor lock-in, ever.
Built to grow with you
ISWO started as an MVP. 6 years later, it runs in 3 countries. We don't disappear after launch — we stay as long as you need us.
Frequently Asked Questions
How much longer are you going to wait to launch?
Every day without validating your idea is money and time lost. Your competition isn't waiting.
Limited availability. We take 1-2 clients at a time.